Digital Marketing Mastery Course

Get Practical Digital Marketing Training from the best Digital Marketing Institute in Sharjah

Digital Marketing Mastery Course

Digital Marketing encompasses all marketing efforts that use an electronic device via the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. This course offers a practical guide to the core techniques of digital marketing.
This practical Digital Marketing course in Sharjah, UAE designed by Rolla Academy to provide you with the following:
1.   Give you a firm in-depth understanding and practical knowledge of its 10 most powerful realms.
2.   Throughout the course period, you will learn to implement each of the digital marketing concepts and techniques in real-time examples as per the current online marketing industry trends.
3.   You will also gain practical experience to work with 15+ essential digital marketing tools. As a result, this can help you manage your online advertising tasks and strategies in the most efficient and organized fashion.

Why to choose Rolla Institute for MS Office Course


Enhanced Productivity

Digital marketing has revolutionized the way businesses promote their products and services, leading to enhanced productivity across industries. By leveraging various digital channels, such as social media, email marketing, and search engine optimization, companies can reach a broader audience, drive targeted traffic, and boost brand visibility. The ability to analyze real-time data and consumer behavior further empowers marketers to make data-driven decisions, optimizing campaigns for maximum efficiency and effectiveness.

Industry Experienced Instructors

Our institute takes pride in its team of experienced instructors who bring a wealth of industry expertise to the classroom. They have extensive practical knowledge and are passionate about imparting their skills to the next generation. You'll benefit from their guidance, mentorship, and real-world insights, enabling you to gain a competitive edge in the technology landscape.

Industry Relevant Curriculum

Our curriculum is thoughtfully designed to stay current with the rapidly evolving technology landscape. We collaborate with industry professionals and employers to ensure that our courses align with industry demands, equipping you with the skills and knowledge that employers seek in today's competitive job market.

Learning Path - Digital Marketing Training Curriculum


MODULE 1

Introduction To Digital Marketing

Students will gain a comprehensive understanding of digital marketing, including its core concepts and various implementation strategies. They will also learn about the reasons behind the trend towards digital marketing, as well as the key benefits it offers to businesses. Additionally, the module will cover the essential digital marketing skills that are in high demand in the current job market.

MODULE 2

Content Marketing

Students will learn how to generate ideas for content that will engage their target audience and keep them interested. Students will learn how to analyze their competitors’ content and create better more engaging content of their own. By the end of the module, students will be equipped with the knowledge and skills needed to create high-quality, engaging content that resonates with their target audience.

MODULE 3

Social Media Marketing

Learn how to create effective social media campaigns using Ads Manager, including step-by-step guidance and optimization strategies. Students will be equipped with the knowledge and skills needed to create effective social media campaigns that drive engagement, reach their target audience, and deliver measurable results.

MODULE 4

Search Engine Optimization

Students will understand and learn how to work with methods to improve their business listings on Google search results in pages using methods including conducting proper keyword research using various tools to select the right wording and phrases for their content. Students will have a solid understanding of SEO and be equipped with the skills needed to create effective SEO plans that drive traffic, increase visibility, and generate business leads.

MODULE 5

Paid Search Using Google Ads

Learn about the core concept of paid ad search by using Google Ads. Students will understand and work with the elements of Google ad creation, testing, and extensions. By the end of this module, students will have a comprehensive understanding of paid ad search and how to use Google Ads to create effective ads that target their potential audience and deliver measurable results.

MODULE 6

Display And Video Advertising

Learn how to efficiently work with YouTube Advertising, which is a popular platform for video ads. The module covers how to target the right audience for display and video ads to ensure maximum reach and effectiveness. Students will have a strong understanding of how to use YouTube Advertising to create effective campaigns that target the right audience, maximize reach, and deliver measurable results.

MODULE 7

Email Marketing

Students will learn how to draft emails with catchy captions and awesome descriptions to attract their audience’s attention. Learn how to create effective email campaigns using the best email marketing practices. The module covers how to use A/B testing techniques to find out which emails are best performing with your audiences, how to get useful insights on their email marketing campaigns to measure the performance of their emails.

MODULE 8

Website Optimization

Gain a deep understanding of planning out a website layout. They will learn about the important components that should be incorporated within a website to ensure that it is user-friendly and engaging. Students will also learn how to build a simple website using WordPress. The module covers the importance of mobile-friendly websites and the best SEO practices to optimize your website for search engines.

MODULE 9

Google Analytics

Learn to use Google Analytics for data collection, measurement, and analysis to evolve their campaigns and audience targeting. Understand the different types of insights and their usage for different situations. The module also covers working with different analytic tools to collect data for various purposes of digital marketing strategies.

MODULE 10

Digital Marketing Strategies

Learn to develop a creative strategy using content-based elements and creative format specifications. The module covers how to build a strategic digital marketing plan by understanding its core concepts, as well as planning and using budgets wisely for digital marketing plans and objectives. Students will learn to effectively communicate their digital marketing strategic ideas and the best practices they can implement while planning them.